Each week we interview one of our members to find out a bit more about them and their work in the Greater Manchester digital sphere. 本周我们将与 Visair – a local company that specialises in offering professional live streaming services.
你的组织是做什么的?
Visair are live streaming specialists who produce professional live video and webcasts for events, 演示和营销. Our mission is to help businesses recognise and unlock the potential of live streaming by providing honest, 实用信息实惠, 创新的解决方案.
无论是通过直播活动来吸引更广泛的受众, 通过内部沟通来吸引全球的员工, 有效的演讲和培训或令人兴奋, 相关品牌内容, we believe live video should be part of every businesses’ strategy.
What do you think is currently the biggest issue facing the digital and tech industry?
A topic I’ve noticed filtering more and more into conversation is the question of social responsibility. Whether it’s around the ability for tech to contribute to some of the global issues we face such as the climate crisis, or the powerful influence that digital communications have had on politics, 世界正开始赶上网络文化的转变.
现在比以往任何时候都重要, it’s becoming so important to step back from day to day innovation and ask ourselves the bigger questions about what digital and technology solutions will bring to our daily lives, 不仅仅是明天, 而是为了人类未来的结构. 也许不像21世纪的其他行业, 我们有潜力把我们所做的事情做得更好. 我认为这些公司，无论规模大小, from social media marketers to innovative software developers – who are already thinking about this will be the ones to reap the rewards.
你的组织最大的成就是什么?
作为创业公司, it’s important to stop at every milestone and celebrate what you’ve achieved because this is what motivates you and keeps you driving forward. Reaching our 1st year anniversary and smashing all the goals we set ourselves is definitely our biggest achievement so far – but this pales to what we hope to be celebrating next year!
A definite highlight of the year was working with the charity MACC to stream the Spirit of Manchester Awards. It was great to be able to show off the incredible hard work and generosity of Manchester’s Volunteers and a proud moment for us that they were able to spread their message even wider.
What would you consider to be your organisation’s biggest challenge?
Our biggest challenge is getting companies to recognise the potential of live streaming and how it can benefit them. It’s daunting for a lot of people to spend their precious budget on trying new things. When you couple that with the rapid development of technology and internet in the last 5-10 years, it’s not very surprising that the average company either hasn’t even considered streaming yet, 或者他们担心，因为这感觉像是一种黑暗的艺术.
Our ethos from the beginning is to educate people about the process, technology and objective of live content and take them on that journey with us, 因为我们坚信这就是未来.
What do you think the future looks like for Manchester’s digital and tech sector?
有前途的! Manchester has changed so much over the last 15 years, it’s almost unrecognisable. It’s a fantastic, thriving city with so much to offer the digital and tech sector. 它不仅已经拥有了一些出色的企业, there’s a real community that’s grown up around start-ups and innovation which is alive across the city.
We’ve been blown away by the level of support and collaboration on offer through so many different organisations and initiatives. Becoming part of the wider community has been hugely influential to our success so far. The more businesses that tap into this, the more the sector will grow. You only have to meet some of the ambitious and diverse range of businesses popping up in the sector to feel that buzz of excitement around what the future holds for Manchester’s digital and tech industry.
告诉我们一些十大网博靠谱平台贵公司我们可能不知道的事情?
Myself and business partner Ashley were both made redundant on the same day – from different companies – in 2018, Visair就是这样诞生的! Ashley has over 10 years’ experience in production and live video and my background is in marketing and business, 所以我很容易就做出了这种大胆的尝试. Having complimentary skills with different focuses in a start-up has been a strong foundation for us so far. 我们期待着看到2020年为我们准备的东西.
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